Founders Blog

Annual Strategy Is the Slowest System in the Company

Every organisation I’ve worked with has a strategy. Most of them are good strategies. Some are genuinely excellent. And yet, execution still feels harder than it should. Projects drift. Priorities collide. Leaders sense risk too late. Teams stay busy, but outcomes feel fragile. The instinctive response is to ask for more effort, more alignment meetings, more dashboards. That instinct is wrong.

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