Business Model

We're starting a movement, not just building a company. But we will be a profitable company that can invest in innovation and customer success. Learn more about our business model.

Who are we in a single sentence?

Zontally is the AI strategy-to-execution platform that turns ambition into results.

What is the elevator pitch?

Most organisations don’t struggle because they lack ambition or talent — they struggle because strategy doesn’t translate cleanly into execution. Priorities compete, teams pull in different directions, and leaders lack real-time visibility into what’s actually driving results.

Zontally is an AI-powered strategy-to-execution platform that turns organisational strategy into measurable outcomes.

High-performing organisations consistently do three things well.

First, they establish strong execution discipline — the brilliant basics — so everyone knows what matters, what good looks like, and how work gets done reliably.

Second, they align all effort to the outcomes that truly matter. Every initiative, project, and action is traceable back to strategic objectives, eliminating wasted effort and execution drift.

Third, they continuously adapt. They learn from execution data, spot risk early, and adjust priorities before performance suffers.

Zontally gives leaders a single system of truth to align strategy, execution, and outcomes — so decisions are faster, execution is predictable, and results are no longer left to chance.

What is our Purpose? Why do we do what we do?

We exist because strategy without execution is wasted potential — and the world can’t afford that.

What is the Vision? What do we think the future should be?

We envision a future where strategy is a living system — continuously aligned, transparently executed, and dynamically adapted - so organisations consistently deliver meaningful outcomes for their customers, employees, and stakeholders.

What is our current Mission? What are we trying to achieve?

Our mission is to help organisations align strategy, execution, and outcomes by providing a single, intelligent system that brings clarity, focus, and accountability to how work gets done.

What is our Value Proposition? What is our promise to our customers?

Our three core promises are:

Promise 1: Execution Discipline Without Chaos

We help organisations build consistent execution discipline at scale.

The problem we solve

Execution breaks down because ways of working are inconsistent. Teams interpret priorities differently, operating rhythms vary, and leaders rely on heroics instead of systems.

How Zontally delivers

• Standardised execution foundations: Zontally establishes clear ownership, expectations, and operating rhythms across functional, project-based, and cross-functional teams — creating a common execution language.
• Clarity of “what good looks like”: Strategic priorities, responsibilities, and success measures are explicit and visible, eliminating ambiguity and execution drift.
• Repeatable delivery, not heroics: Execution becomes predictable and scalable — reducing dependency on individual managers or exceptional effort.

Customer outcome Higher execution reliability, faster delivery, and reduced operational friction.

Promise 2: Enterprise-Wide Strategic Alignment

We ensure every initiative and team effort is aligned to what matters most.

The problem we solve

Organisations lose value when effort is misaligned. Too many initiatives compete for attention, resources are spread thin, and progress isn’t clearly tied to strategic outcomes.

How Zontally delivers

• Direct traceability from strategy to execution: Every initiative, team, and priority is explicitly connected to strategic objectives and key results.
• Real-time visibility into progress and risk: Leaders can see where execution supports strategy — and where it doesn’t — before performance suffers.
• Fewer priorities, greater focus: By making trade-offs visible, Zontally helps organisations stop low-value work and concentrate resources where impact is highest.

Customer outcome Reduced wasted effort, stronger focus, and measurable improvement in strategic outcomes and business KPIs.

Promise 3: Continuous, Adaptive Strategy Execution

We enable organisations to learn, adapt, and course-correct in real time.

The problem we solve

Most organisations manage strategy in annual cycles, but execution reality changes weekly. Insights arrive too late, and course correction happens after value is already lost.

How Zontally delivers

• Continuous execution intelligence: Zontally surfaces leading indicators, execution risk, and misalignment early — not after quarterly reviews.
• AI-driven insight and guidance: AI agents analyse execution patterns and provide actionable recommendations to leaders and teams.
• Strategy as a living system: Priorities, plans, and execution evolve dynamically as conditions change — without losing alignment.

Customer outcome: Faster decision-making, lower execution risk, and sustained performance in dynamic environments.

Business Plan

This is our plan on a page - but take time to read the detailed segments below

• Customer Segments: Who is our ideal customer?
• Channels: How will we reach these customer segments?
• Customer Success: How we will make customers successful and realise the value of their subscription?
• Revenue Structure: How we will facilitate a fair exchange of value for access to the platform
• Key Resources: What is our Competitive Advantage and how we will build a competitive moat
• Key Partners: Who are we relying on as we do business?
• Key Activities: What are the key focus areas to create value for customers?
• Cost Structure: What are the costs involved in creating the value we will deliver to customers?