Zontally’s revenue model is designed to reflect the nature of the problem we solve.
Strategy-to-execution is not a transactional activity. It is an organisational capability — one that spans leadership, teams, and execution over time. As such, our pricing model is intentionally not product-led, not seat-led, and not optimised for casual adoption.
We are building for a smaller number of high-value, long-term customer relationships — organisations that recognise execution as a strategic advantage and are prepared to invest accordingly.
Our revenue structure is anchored in a sales-led, enterprise-first model, aligned to the expectations of C-suite buyers who value predictability, partnership, and clear return on investment.
At its core, Zontally combines two principles: predictable commitment and value-aligned growth.
Customers begin with an enterprise platform license that reflects the scale and complexity of their organisation. This license provides access to the core strategy-to-execution system and supports broad participation across the enterprise, without penalising adoption on a per-user basis. We believe that execution only improves when everyone can see, understand, and contribute to strategic priorities.
On top of this foundation, Zontally introduces a consumption-based element tied to execution itself — not headcount. As organisations run more initiatives, manage greater strategic complexity, and leverage advanced execution intelligence, their usage of the platform grows in direct proportion to the value they receive.
This hybrid approach allows us to innovate in monetisation while maintaining enterprise-grade revenue predictability. It aligns our growth with our customers’ ambition, rather than their organisational chart.
By decoupling participation from punitive per-seat pricing, we remove a common barrier to adoption and enable strategy-to-execution to become a shared organisational capability. By aligning expansion with execution depth, we ensure that customers only pay more as they derive more value.
This model also allows Zontally to reinvest continuously in product innovation, AI capability, and customer success — reinforcing a virtuous cycle between customer outcomes and platform evolution.
In short, our revenue structure is designed to be fair, transparent, and aligned to what truly matters: turning strategic intent into sustained results at scale.