Cost Structure

Zontally's cost structure reflects an investment focus to drive growth, innovation, and operational efficiency.

Our primary expenses are categorized into key strategic areas:

Customer Acquisition Costs

Marketing campaigns and outreach initiatives aimed at attracting and converting users, including digital marketing, content creation, webinars, and events.

Sales and account management expenses, including staffing, CRM tools, and related resources for enterprise customer engagement and retention.

Research and Development (R&D) - Staffing Costs

Salaries and associated costs for our product and engineering teams responsible for platform innovation, feature development, and continuous improvement.

Investment in specialized expertise, particularly AI and machine learning talent to build our competitive advantage

Hosting and AI Infrastructure Costs

Expenses related to cloud hosting services, ensuring scalable, reliable, and secure delivery of our platform.

Costs associated with AI infrastructure, including computational resources, data storage, and platform integrations required for delivering Agentic AI-driven features.

This is part of the series on our Open Business Model